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Business Process Outsourcing – A BOOM !!

Business Process Outsourcing – A BOOM !!

[ 0 ] April 29, 2011

Outsourcing turns 20 and it seems that many more years are yet to come where business world will see an entire projection of BPO services. Although it started off in late 1980s and had little recognition for its wonderful structure of work; BPO has steadily made its impact on all economies till now. With companies like IBM and Microsoft entering this facet of service industry, there should be lesser doubt about its strength and effectiveness.

Have you ever experienced problem in maintaining crucial business and clients’ data, processing information in a timely manner, validating and updating results and accounts information, gathering data through expert research, analyzing available data and converting it into a meaningful document for decision making, financial reporting or consultancy, legal transcription or expert solutions for your contracts?…. YES !!

BPO is there to rescue you from all this and much more hassle that you may face while doing any kind and size of business. Most of the companies providing such services claim the above and promise to free their customers from all sorts of time taking and extensive yet important processes so they can stay focused on core business areas.

Simply speaking, Outsourcing for any sort of business need has become talk of the town and with so many freelancing opportunities in the market, people and businesses have come together in a really smooth way. So why outsource? Well… who wouldn’t want to spend more time planning for their core business aspects and get all required data compiled in a click? Outsourcing is the key to your success when it comes to managing crucial processes while staying ahead of competition. It is a pleasure when someone else takes care of your preliminary but important processing needs and lets you enjoy “The Strategic” phase of business.

However, choosing a business process outsourcing firm can be tricky. Automated data gatherers, fake accounts, mediocre results, false deadlines, dead communication with outsourcing partner and  delayed project delivery are just some of the pitfalls of outsourcing one can think of quickly. Opting for an outsourcing partner requires intelligent research on all options and going for the best one. How to choose best one?

Stay with us to know more on this!!


Website Content Development

Website Content Development

[ 0 ] April 29, 2011

Website design and content are the two most important areas for setting up one’s online presence. If you are a small entrepreneur or a big IT company, you will have a different angle for both these things. Website content and design should be aligned with your prospective customer and their needs in mind. There are NO standard rules and guidelines for website development and content writing that can assure more traffic on your website.

Question is what leads to more traffic on a website and how can you make your website work for you?

Answering this question has become a nightmare for you and you have been working hard to understand the magical combination. Well, here you are!!

Winning over your competitors, attracting more traffic to your website, converting more leads into customers is not a magical formula; rather it is a logical combination of a few core techniques.

All of the above can be achieved by giving a bit more serious thought to the way you have been handling your website design and content. How to do this?

– Look at your website design. Is it user friendly? Can customers easily navigate to a section which is most important for them? Have you made the important sections shine on your website?

– Look at the content of your homepage and other important pages. Do they speak enough about you? Are they stuffed with text or is there a winning combination of images and text to graphically say it all?

– Is your website SEO friendly? Does it comply with the standard PR criteria? (For more information see here

– Are you using other mediums such as blogs, forums, articles, press releases, for your publicity? If you think these are a waste of time, it is time move ahead of your thoughts and see what is happening out there in the WWW world. (Read

BOTTOM LINE: Your website should address two main players; search engines and your customers.